What does the exit intent rule do?
The exit intent rule shows the lightbox to visitors before they leave your site based on their mouse movement. This rule can be set to show when the mouse exits the top, bottom, left, or right side of the window.
Show a special promotion or message intended to keep the user engaged with your site when they are about to leave. This is great for the end of your funnel, where you ask for someones credit card information. If they leave this page, you can show one last offer or message, like “Wait! The items in your cart are limited quantity, check out now to make sure we can get them”.